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How Dodge Trucks Were Built

This page represents a particular advertisement regarding Dodge Sweptline Era Trucks which details some specifics about how these trucks were manufactured. The actual ad was submitted by John Bitter and has been formatted in HTML so it is more readable.

To see a larger version of the images on this page, simply click them. A larger image will appear.

All images from a Dodge Truck Advertisement.
A NEW DODGE TRUCK BEGINS HERE. With a "Dodge Truck Building Order." Teletyped from a central factory control point to stations in the plant, the Building Order lists the components and equipment that go into an individual truck; Engine, transmission, axles, ratios, tires, special equipment, and others. A copy of the order is affixed to the cab (shown here) or body, engine, and frame during the first steps in the assembly process, and accompanies it until the truck is completly assembled.

CAB CONSTRUCTION. Dodge cabs can't be beaten for strenght and durability over the long haul. Here is why. To make the structure permanently rigid, roof rails, door posts, windshield posts, step wells, and cab back (at floor level and belt line) are of box section construction. To keep the doors from shaking and sagging, they are solidly hinged to the door posts. Then the completed cab is attached to the truck frame with thick rubber mounts that permanently "tune out" vibration and noise.

RUST-PROOFING. When you buy a Dodge truck you can be sure of years of freedom from rust and corrosion. Here you see why as (on the left) a Dodge cab enters the first of a multi step process that will give lasting protection to every area subject to road splash or water accumulation. Rocker panel sills are are double coated; door interiors are primed on the bottom 12 inches; all box sections have drain holes. On the right the same cab emerges from the booth.

PICKUP CAB AND BODY are kept together during the painting process. They went through rust-proofing together. Now they go through the paint line together so their finishes will be perfectly matched. Here, near the end of the assembly line, they are being lowered onto the chassis. The cab will be attached to the frame with thick rubber mounts that "tune out" vibration, provide an amazingly quiet ride. Just a few hundred feet more down the assembly line and this Dodge truck will be complete and ready for inspection.

...DOWN THE ASSEMBLY LINE in a lengthwise, nose-first position. During its journey along the line toward completion, the slowly growing Dodge truck is inspected continually for quality. Nothing is left to chance anywhere in the manufacture of a Dodge truck, from the raw materials it begins with, to the finished product. Dodge builds tough trucks. It is the sole duty of a large number of hard-to-please inspectors to make sure that every Dodge truck we built is a tough truck all the way through.

A FEATURE OF ALL DODGE GASOLINE-powered trucks is a 35-amp alternator standard equipment on all gasoline powered Dodge Trucks built since 1961. The alternator offers you two big advantages. It keeps the battery more fully charged at all times. You get faster, surer starts in all kinds of weather. And, because the battery is more fully charged always it will last far longer than usual. A larger capacity 40-amp alternator is optional equipment on all Dodge gasoline powered truck models.

STANDARD ENGINE AND TRANSMISSION in Dodge low-tonnage models are a 140 hp Slant Six with a heavy-duty 3- or 4-speed manual transmission. The Six, and optional 200 hp V8, both with standard closed crankcase ventilating system, are the most modern truck engines you can buy. The standard transmission with wider teeth for longer life, is the equal of heavy duty transmissions you'd pay a premium for on comparable trucks. The clutch, with hydraulic actuation, is very easy to operate.

FINAL ASSEMBLY begins with the bare frame. Models D100 and D200 have a drop frame to lower the cab and body. Model D300 has a frame with straight side rails. With either kind of frame, it begins its trip down the line in a cross wise and upside down position. As it travels along the line, the frame is fitted with Job-Rated components to do the best job for the new owner. Springs, shock absorbers, axles, other parts go on. Then the frame is turned over to finish its trip along the assembly line.

END OF THE ASSEMBLY LINE. From the minute the first two parts of a Dodge truck were put together, back when the cab assembly began, the inspection began. It has been going on continuously ever since. Welds, door fit, paint, trim, everything has been carefully checked. Now the Dodge is ready to roll off the line and head for the toughest test of all, the exhaustive, probing final inspection. After passing inspection, it goes into a shipping lot and then on to its new owner to give years of dependable service.

DODGE TRUCKS ARE PRICED lower than most of the competition, right in line with the rest. Your Dodge dealer can prove that to you quickly and easily. Since January, 1962, when our new policy of running improvements was put into effect, a great many significant engineering changes have been incorporated in Dodge trucks to make them tougher, more economical, tight-fisted than ever. Now, more so than at any other time in Dodge's years of building trucks, its true that ... DODGE BUILDS TOUGH TRUCKS.

This is a very descriptive advertisement, one that details many of the manufacturing processes and standards upheld by Dodge at this time. It is interesting to note what actually became of the extensive rust-proofing and extra inspecting that Dodge did to make these trucks so great.

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